Google’s pay per click program is the biggest revenue drawer for Google. In fact, its pay per click program, Google AdSense, is the main source of revenue for Google raking in billions of dollars in revenue. Both text and banner ads are supported by Google AdWords.
The business model works by the advertisers providing the keywords which generates their advertisement. These keywords can be found in the related website content. In turn, these relevant advertisements are shown in the related blog in the sponsored links content. The advertiser only pays Google every time someone clicks their advertisements which leads the person who clicked to their website. There are no unnecessary payments which must be made. Only those which have benefited the website which advertised.
Google’s pay per click system is dubbed as one of the most effective pay per click models as Google is one of the Internet’s business moguls. AdSense, the complementary side of the business model allows for the host of this sponsored links to be paid every time a click is made coming from their website or blog. This marketing strategy has allowed for Google to gain the massive momentum in terms of Internet business.